Wednesday, December 21, 2011
QR Codes: Promotional Tool for Writers
Today we are going to chat about QR codes and how they can be a great promotional tool for a writer. Recently, I attended the Austin Comic Con. Along with my writing group, I promoted our book All Things Dark and Dastardly. We had lots of hard copy books ready to sell, and both of my colleagues had paperback copies of their books to sell, too.
I was jealous. My novel, Nephilim, is only available in ebook form right now. I felt like I was missing out on a great opportunity to spread my little story about tattooed angels around. Both of my writing friends suggested I make business cards or bookmarks with the book info on it, which made total sense to me.
But then brilliance struck me, (it kind of hurt actually) and I heard the words: QR code. Well, duh! Of course, that's the way to go!
A QR code is a type of matrix bar code that the automotive industry made popular. They've become very common and are used on lots of different things. If you have a QR scanner it will take you directly to the website or other location being advertised. Guess what? Most people can download a QR scanner app directly onto their phone! I'm willing to bet that quite a few savvy iPhone and Droid users have this very thing already. Betting a QR code for your book can be free to inexpensive. Google QR codes and you'll find all sorts of websites willing to set you up.
So what did I do?
Using Vistaprint, I downloaded my book cover onto a glossy postcard/invitation template. On the back side, I included the synopsis, my website, blogsite, and....you guessed it! The handy dandy QR code that takes you directly Nephilim's purchase link on Amazon!
This has been a great tool for my ebook because when I talk to someone about it, I can show them the synopsis and cover, but I also have a way for them to directly link to Amazon so they can buy it right then and there.
So the big question: Has it helped sales of the book? Can't say for sure, but my royalty check was larger last month than I expected it to be. I think writers should use whatever promotional tools are availble to them.
How about you? Any other authors using a QR code?