Today we welcome Luke Glasscock as a guest blogger! He's chatting about something I know many of us who frequent this blog are interested in! Thanks for joining us, Luke! -- Mary Ann
I’ve tested nearly all of the tips and theories circulating the Web, and here’s what I’ve found to produce results.
1. Cover Design – It’s sad, but we all do it. No one listens to:
“Don’t judge a book by its cover!” One of the most important steps in
selling your book is having a good cover design. This is especially
important on Amazon, where buyers scroll through a page in a matter of
seconds. I’ve known authors who have seen as much as a 60% increase
in sales, simply from changing the cover design.
A great place to find graphic artists that can create a professional
cover for a low price is on Elance.com (you can often scroll through
the artist’s previous work to see if they are the right fit for you).
I would also add that you have your artist look through your book’s
categories on Amazon to create something that stands out amongst your
2. Sub-Category Placement – Many authors make the mistake of not
placing their books into sub-categories. Unless these authors have
great publicists—or already have a known title that is at the top of
the charts—it will be hard for many readers to find their book under a
general category. By choosing sub-categories, the author is filtering
out a lot of the competition that is found in a general category. It
also makes it easier for the book to rise in rank on Amazon (as it
does not have as far to travel to get to the top). Kindle Direct
Publishing allows up to two sub-categories, so choose wisely.
3. Key-Words – Again, this is something that is taken for granted by
many authors. It’s so simple, yet it can be extremely effective if
the competition is not too great for the keyword. The idea is to
think of a string of words that your buyer might type when looking for
a book like yours. If your book is called Tales of the Comedic
Housecat, you may want to use keywords like: funny cat stories, funny
cats, cat humor. Amazon KDP allows you to select up to seven keywords.
4. Book Purchases – Let’s call it Amazon’s Vicious Circle of Death.
Your book’s ranking is dependent on the sales that it receives. If
you don’t sell books, your rank drops. If your rank drops, you sell
fewer books. The great thing about this, though, is that it works in
the same fashion when you sell a book: a book sale will increase your
Every time you sell a book, your rank will jump up in rank and then
slowly begin to decrease soon after. When your rank decreases, it
will eventually settle at a position that is determined by your
sub-category and competition (if your book is new, this may be the
bottom). The “settling point” will be a greater rank as Amazon’s
profits from your book increase.
So how do you keep your rank up? This is where promoting your book
comes into play. Scheduling online book interviews is a great way to
create publicity for your book. Facebook, Twitter, and your personal
website are also great ways to drive traffic. But I’ll share my
strategy that I’ve found to be extremely effective.
I use gift certificates as a promotional tool (you can purchase/send
them through your Amazon account). I will often use this for social
media giveaways, or just gifting my book to a random interested
reader. I also will sometimes provide a gift certificate for my book,
in exchange for an honest review. Here’s the thing with gift
certificates: it counts as a sale the moment the individual uses it to
download your book. This allows you to strategically boost your sales
rank, while building great author-to-reader relationships.
Increasing ebook sales through Amazon Kindle Direct Publishing is not
something that needs to be complicated. Implementing the first three
tips will ensure that your book is in the proper place for you to make
internal sales, while you help to promote external sales. If you
follow these four easy steps, you will see a definite increase to your
Amazon ebook sales. The best of luck to you!
Luke Glasscock is the author of Get Accepted Into Architecture School
(http://amzn.to/13Bis4X) and founder of My School of Architecture
(http://myschoolofarchitecture.com) informational website. He has
also successfully published other numerous books on the Amazon platform.