Showing posts with label books. Show all posts
Showing posts with label books. Show all posts

Wednesday, September 11, 2013

Look within and what do you see?

Have you ever thought about what people see when they view your book page on Amazon or Smashwords etc? If not, you owe it to yourself to conduct this basic piece of research at the earliest opportunity as it's an essential piece of research for any author. Let me include a spoiler - this is how it goes for most people.

Having chosen a genre and found your book, a buyer’s attention is drawn by a catchy cover and title. Assuming you've done that homework (and it's likely that you have), the next thing that's essential if books are to be bought and then not returned is that your 'Look Within' section is up to scratch. This is the portion of your book which is freely available for any potential buyers to browse within and thus assess your style and ability as a writer.

With that in mind, what does make a good 'Look Within'?

Here are five things to bear in mind if you want to sell as many books as possible:

Blank or virtually blank pages

I know e-pages don't cost anything to produce but including them only serves as an obstacle between your buyer and your book and that translates to an obstacle between them and a purchase. Edit your book carefully to remove any blank spaces at the beginning. Don't waste time on repeating the title in text - you've got the cover for that.

A contents page which goes on and on

It's an unfortunate feature of the mobipocket (Kindle) format that it doesn't allow any versatility in the field of setting out. If you've written a book with lots of chapters, these chapter links (often oversized because they match up with the chapter headings) will occupy pages and pages of links which any potential buyer has to scroll through.

Loads of reviews

The world and his dog may think that your book's the best thing since sliced bread but let me as a reader be my own judge. Given that the whole reviewing process has been devalued beyond the point of worthlessness your 'Riveting Read, Daily Sycophant' is mere suspicious clutter. If you must include it, put it below the blurb description and not in your actual e-book.

About the author

I've not decided that I like your book yet so why should I want to see your grinning face and read about how much you love croquet and trout fly-fishing? If I've enjoyed the book, then I'd like to know more about the author and his/her other books so save your self-advert until the end.

A summary of the book

Either this serves as one big spoiler or a mere repeat of the blurb in the 'product description' area. Either way I don't want to read it now. I don't know why some authors think that it is going to be persuasive but it's only another obstacle for a buyer to overcome.

Just like the Grand National where a few horses will fall at every fence, you'll lose a certain percentage of buyers with every obstacle you construct for them. Given how hard it is to find buyers in the first place, don’t fall into these traps. Maybe it's time you looked within your 'Look Within' sections. You may be surprised.

Got a book in you? Looking for a publisher with the personal touch? Find out more on our 'Writers Wanted' page.

Wednesday, June 26, 2013

The writing’s on the wall

The point about graffiti is that it's certain of its place until either the wall it’s on is redecorated or demolished. Unlike the humble book author trusting their work to a distribution giant, it's prominence is not dependent upon the vagaries of a computer program designed by management's worst invention of all time, a committee. The other difference is that the graffiti artist almost certainly didn't write their epithet for direct financial gain while the garret-occupying author probably penned their masterpiece with the notion that they would soon be investing some of their future royalties on a removal van.

But why the pun?

Well, think about it. A certain major distribution network openly admitted having 4 million books on its virtual shelves some 18 months ago. They also claim that they're receiving thousands of new submissions daily. By my reckoning, that means they must have at least 6 million books by now (and probably a lot more since writing is seen as today's No1 'get rich quick' scheme). Let's do a bit of quick mental arithmetic on that incredible figure.

I'm going to make 2 basic assumptions (feel free to change them if you disagree):
  1. If you spend the time counting the genres and sub-genres, you'll probably get to over 100. For ease of calculations, let's just round this up a bit and make it 200.
  2. Let’s say that there are twice as many fiction books as there are non-fiction.
Apply these assumptions and you'll end up with an average of 20,000 books per sub-genre. If you, as a reader in search of a gripping new read, want to wade through every title in your chosen category to make sure that you've found 'le libre juste', you'd spend a total of about 5 days (24/7) at the rate of 20 seconds per book (to glance at the cover, title and brief blurb, go 'nah' and then move on to the next). Just think how long that must be for really popular sections like 'historical romances' or 'erotica'.

It's a bit like a supermarket. We prefer them to corner shops because they stock a wider range of goods at lower prices. A hypermarket might well be even better (if we have time) because they carry an even wider range of items at typically lower prices. Now, let's invent a mega-ultra-hypermarket that's absolutely massive (the size of a small town, for example). The prices may be dirt cheap but no-one will go there because it would take a ridiculous amount of time to do the shopping. You'd have to doss down for the night!

This would mean that the mega-ultra-hypermarket manager would ironically have to raise the store’s prices to that of a corner store in order to recover their overheads. They’d fail, of course.

The point is that it's already got to the stage where most books submitted to our giant distributor will never see the light of day. The mathematics scream this to me but you, as a fellow author, must make up your own mind. Do you believe the numbers or do you believe the claims made by some ‘authors’ about how they’ve been so successful that they want to help you? Call me an old cynic if you like (you'd not be the first) but when a complete stranger wants to tell me all their secrets, alarm bells go off in my head and my wallet instantly drops into a place where no sane person would put their hand.

To find your way around, perhaps?
If the ultra-ultra-mega-hypermarket of 6 million books is to continue to be viable, someone soon needs to be brutal about clearing their virtual shelves of products that can't sell. I’m theorizing that the following thinking process will be used to determine who’s hot and who’s not:
  1. No-one from the ‘store’ will be reading all these books (let alone assessing them) so the stratification will have to be done by a computer program which (therefore) means absolute rules like these must be stated.
  2. Everyone knows that the reader reviews have become totally devalued so using them to determine a book’s worth is utterly pointless; besides which, a new book won't have any.
  3. Many books which may well be highly 'sellable' have never really seen the light of day so how can one say?
  4. The selection criteria must be suitably simple (it has to be for a programmer to understand it) and applicable to all books in every genre.
You can probably think of some more rules but that's enough for me to make my conclusions. I think that the only way that a large number of books can be quickly and justifiably dropped is by applying the following rule.

Standards, old chap. One simply
has to have standards.
They need to dump all books with:
  1. Spelling and grammar mistakes.
  2. Formatting errors.
  3. A price in excess of a certain number of cents per page.
I also expect them to drop books which are being sold elsewhere although there will probably be a backlash against that. This furore (of dubious legality) would then serve to smoke-screen the application of the 3 restrictions which I've just listed.

Despite what some would have you believe, there is no easy answer to becoming a successful writer, save to ensure that what you upload is as perfect as you can get it. Get an editor to look over your work, don't use the free services to format your book, don't get your covers done on the cheap and take time and trouble to produce a catchy and memorable blurb. Even then there can be no guarantee but at least you stand a chance of making the cut when it happens.

About the author

Any Subject Books offers the full range of self-publishing services:
  • Advertising
  • Author interviews
  • Autograph photo hosting
  • Banner design
  • Book cover design
  • Book reviews
  • Book tours
  • Book trailers
  • Brainstorming assistance
  • Direct selling
  • Distribution help
  • Editing
  • Formatting
  • Ghost-writing
  • ISBN provision
  • Press release writing
  • Self-publishing packages
  • Social Media promotion
See our self-publishing services page for more information.

Wednesday, April 4, 2012

Hosting an Online Book Tour--Welcome Innovative Online Book Tours

Last week I blogged about how successful my virtual book tour was for Nephilim. As fate would have it, All Things Writing is now going to be a host for Innovative Online Book Tours. What this means for our faithful readers is that in addition to the crazy ramblings of Kaye George, Steve Metze, and myself, you will also be getting access to new author interviews, book reviews, and guest bloggers who represent a wide variety of genres. Also, for the next day or two, you can follow the Blog hop going on and check out lots of other great blogs. Just click on the link to the right of this page.


 Yep, they sure have a pretty banner don't they? But just who is IO Book Tours? What can they offer an eager author who wants to promote but can't afford a publicist? Here's the direct quote from their website:

Are you an Indy writer, a newer author or and established author just looking for a new way to market your book? Maybe you are self published? Or you desire to participate more actively in promoting your work? Enjoy the excitement of readers experiencing your book for the first time while we do the promotion piece for you.

Why Innovative? We bring our deep enjoyment of books and a passion for the written word to promotion. We appreciate that this world is a melting pot of diverse people with a variety of interests in many genres and styles. We endeavor to accommodate both you and your readers in every way possible.

Innovative online blog tours offers you an easy friendly way to promote your book and meet your readers without traveling the country. Not only will we promote your book by getting reviews posted on assorted blogs but we also strongly encourage all of our blogging partners to post reviews on Goodreads, Amazon and B&N. Another unique tool we offer is a click-able Link to purchase your book at many of the main retailers including Amazon, B&N, and any other you may be utilizing. We offer a variety of packages for you to choose from and are excited partner with you in promoting your book.

Curious about their pricing and who else is hosting book tours for them? Click on their link to find out more information! INNOVATIVE ONLINE BOOK TOURS