Showing posts with label book covers. Show all posts
Showing posts with label book covers. Show all posts

Friday, August 8, 2014

How Much Do Book Covers Matter?

Mary Ann has covered this in several of her posts, but after going to RWA Nationals this year and really taking a look at the covers publishers put on their romance books, I have to agree with her--book covers can really draw a reader in!


Ah, the book cover. I firmly believe it can make or break a book.  It’s the first thing a reader sees, the first thing that draws them to your little tale, incites their curiosity, and says to them “yes, this is the book I want to read next.”

A bad book cover can cause all sorts of problems.

If the cover is boring, you gotta depend on the title. If the title stinks, too, then you’re in big trouble. It doesn’t matter how great of a writer you are--unless of course you’re already established with a large group of readers--if the book cover isn’t working, you won’t see much in the way of sales.
Book covers should also reflect a little bit of what the genre is, too. Especially if you are a writer just starting out.
Here’s my own example of why I feel so strongly about this point in particular:

My first book was bought by a small, but well known, press with a great reputation. The book was an urban fantasy with slight romantic overtones. The book cover was of this super hot, shirtless guy in front of some office buildings. It looked like this dude was ready to sex you up and take you home to mama! The twinkle in his eye, the coldness of his chin, the well developed abs, and bulging front of his pants promised a book with lots of hot sex and down and dirty love. But remember, the book had only romantic overtones…so of course, a few people bought the book thinking it was going to be erotica. Luckily for me, the writing did pull me through here, but many people felt that the cover was misleading as to what kind of book it was. 

However, my latest books in the Naughty Shakespeare stories all have book covers that hint at the characters and the genre of book.  In fact, one of the things I wanted to make sure of was that all three books had some similarities. I wanted all covers to have a woman with her back to us and just a hint of profile. All covers also had to in some way reflect a character trait of the story, too.

In Ophelia’s Lessons, a modern day prequel to Hamlet,  I wanted the image to be wistful and romantic. The open back of her dress hints at sensuality as well. Notice the trees in the background? Well, an important scene in the book happens beneath the trees. Even the colors were important to me. The miss of greens and blues is calming and relaxing. We don’t see the woman’s face and are left wondering, who is she? What does she really look like?

I wanted a little different tone for Ravishing Rosaline. Rosaline is a prequel to Romeo and Juliet. In the play, she is the character Romeo is in love with before he meets Juliet. She also happens to be her cousin. This is a story about everything not being as it appears and the search to express oneself with sexual freedom.

Again, the woman is looking away, but we
see her fiery red hair and that she is
unashamed of being naked. It’s being
openly sexually and tantalizing at the
same time. Kind of like Rosaline…




And then there is the Taming of the
Prude. This time we see a little of our
leading lady’s face. That’s a reflection
of Kate alright. She would never
turn her face away or be ashamed
of her nakedness. The flowers hint
at being one with nature, and if you
read the book, you’ll see that this is
true. A retelling of Taming of the
Shrew, Taming of the Prude is a
fun, humorous tale of a freshly
married couple and their discovery
of how delightful married sex can be.
Especially if you add a partner....






Will your reader notice all the little things I just pointed out when they pick up the book? Probably not. But they may notice enough to make them read the synopsis or get an idea of what kind of book it is. That can be the difference in making a sell or not!




May all your nights be hot and steamy ones beneath the covers!--Esmae Browder

Thursday, May 9, 2013

Adding some color to your life

The bad guy wears black - it’s a convention, isn’t it?

Black is the color of evil, of wrongdoers and of the night but what do the other colors mean? When used as the principal color on a book cover, what does the color convey about the nature of the book itself?

I’ve gone through the main colors and analyzed them – see what you think and how many others examples come to mind.

Red



Any man knows that this
is the color of danger
Red – it’s the color of blood and fire. Red signifies urgency, a need for action or danger ahead. Used in an adventure book it will tell the reader that they should be prepared for action while in a romance it will indicate that there’s plenty of searing passion ahead.

Famous example: Dan Brown’s “The Da Vinci code” makes good use of a dull red to suggest a rip-roaring adventure is coming.

Orange


Like red it can also mean a call to action such and can even include impulsiveness. Orange also means that there is change ahead – a challenge, perhaps. As a result, orange is an excellent color for a book about exploration, self-improvement or getting fit!

Famous example: Clockwork Orange

Yellow


It’s a happy, bright color; the perceived color of the sun – an object which is often depicted by children as sporting a smile. To go alongside this cheerfulness, yellow signifies all things positive and enduring. Use it to instill a ‘feel good’ factor about a book such as to complement a tale about someone overcoming hardship or tragedy.
 
Famous example: National Geographic use a bright yellow in their iconic rectangular logo.

Green


Green is the color of new growth, of development, and of hope for the future. It also instills a sense of calmness and security. Use it on a book cover to indicate the beginnings of something big such as a family saga or other epic.

Famous example: Ironically (probably) on the cover of ‘Animal Farm’.

Blue


“Calm blue ocean”. Blue is the color of trust, of calmness, responsibility, confidence in the establishment, inner peace and strength. Blue is often employed by corporations on their brochures to suggest their solidarity and stability. Use on a book to suggest a ‘solid’ read which will entertain without upsetting the reader.

Famous book: Dr Seuss, “The Cat In The Hat”.

Indigo/Violet/Purple


Violet means luxury, opulence and wealth and is the chosen color for regal vestments. Because of this, it means romance, inspiration and a high level of positivity and confidence in the future. Use for a happy-ending, feel-good romance or take its ‘creativity’ aspect for a book about hobbies, DIY or self-help.

Famous example: Ian Fleming’s ‘Casino Royale’ uses purple to depict the two sides of his famous hero, James Bond.

Black


It says it all.
The conventional color of evil, the night and all things dark. Black can also indicate sophistication – the famous ‘little black dress’ invented by Coco Chanel. Black can mean power and is often employed to demonstrate a high level of control.

Famous example: The Godfather is a wonderful illustration of the simplicity and implied control of black.

White


White can even make you suspend
belief with its implied innocence
White, the color of innocence, purity, cleansing and virtue. It’s often seen on the covers of romances, to indicate the good guy (the ‘hero on a white horse’ effect) or as a counterpoint to evil in a ‘black and white’ context. White can also mean simplicity and minimalism – the stripping away of unnecessary modern trappings.

Famous book: Bridget Jones’ Diary

Colors are, of course, just what we choose to see them as. For example, red is the color of danger in the West but the color of good fortune in China.

The theme can’t dictate the colors used on your book’s cover but it’s another factor that’s worth bearing in mind. After all, the cover may be the only part of your book that a potential customer gets to see. You need to make the right kind of impact on the right kind of people; that’s the key to success.
 
Clive West is a director of Any Subject Books which both publishes books and provides book publishing services to independent authors. He's also author of 4 books including his best-selling collection of short stories with twists in their tails, Hobson's Choice.

Wednesday, April 18, 2012

5 Reasons Bad Book Reviews Can Be a Good Thing

Don't forget to vote for All Things Writing at Goodreads for the Blogger Award. Click on the link at the top left hand side of this page to vote!

Nobody likes rejection, especially authors. All you have to do is Google the words author or rejection and tons of blog posts on the subject will pop up. Heck, we even have a few back posts at All Things Writing that cover the art of rejection, too!

Unfortunately, even after you publish your book, the possibility of rejection doesn't end. The difference is that now you have to deal with reader rejection vs agent/publisher rejection. Readers are pretty good at letting an author know exactly how they feel about what they've read. They aren't always as polite as agents and publishers are either. In fact, some rejections make you long for the good old form letter you used to get that started with: We're sorry, but this manuscript just isn't for us.

Regardless, everything is a learning opportunity. Some readers just like to criticize, and some are honestly confused about things in the story. As an author, you have to learn to deal with these kinds of reviews and perhaps even grow as a writer from them. If you've just published something and have gotten a bad review, consider these five tips to help you get over it!

1. Maybe the reader doesn't normally read your genre. Hey, it happens. Some readers try out new genres because the book is part of the latest trend. That doesn't mean it's going to be their cup of tea. Some styles just don't work for everyone. For example, I like mysteries but not hard core ones. I'd rather read a Janet Evanovich than Sue Grafton book any day, but that's because I prefer one style over the other.

2. Your book cover is misleading. This one comes from personal experience for me! If your book cover hints at one genre, but then turns out to be another, sometimes that makes for confused or even angry readers. Nephilim looks like a bodice ripper, but is actually an urban fantasy with little romance. I recently had a reviewer call it porn for grannies because nothing sexual really happens in it. I can see the reviewer's point. If romance is your thing and you buy my book based on the steamy cover, you will be disappointed. The moral of this story: always make sure your book cover represents your book!

3. The reviewer just read a similar book with a similar concept. You can't predict what is going on in that reader's life. If they just read a book like yours, the comparison is bound to be in their mind. If they preferred the other book, look at the reasons they've listed as to why. Maybe there is something of value you can take from that, something that can strengthen your next manuscript!

4. A bad review can put you in your place. We all get a little full of ourselves and no one writer is perfect.( Except for Harper Lee, which is why I think she only wrote one book. Hey, when you get it right, you get it right!) Criticism hurts but it can make you face reality, too.

5. Reading tough reviews make you appreciate the good ones. Someone took the time to read your work. Maybe they even paid for it (gasp!). For everyone person who hates your writing, there's a few more that love it. Remember that!

You can't please them all and some people just enjoy being rude. However, don't brush off a bad review of your book just because it's negative. Try to turn it into something positive that you can learn from!

Happy Writing!



Oh, by the way, my new YA comes out in June. However, you can register to get an advance copy at my Goodreads Giveaway. Here's the link! Bayou Myth Giveaway