Indie Writers: 10 Steps to Proofing your Proof!

As someone who has put out the occasional indie book, I think one of the most important steps is proofing that final copy. I know how it feels to be holding your book in your hands--at last! Your name stares up at you in big bold letters, and it feels like all the hard work you've put into creating this baby is finally going to pay off.

But let's not be too hasty. You still need to check that proof over with a fine tooth comb. Nothing is worse than publishing your baby and having people slobber all over it with comments about typos and weird fonts.

So what should you look for?

Everything!

But if that seems overwhelming try these tips to help:

1. Reread the whole thing and have a highlighter handy. When you spot mistakes, highlight them. It makes it much easier when you're going back through to catch that bright bold color than using a black pen or pencil.

2. Check your chapter title placement. Does every chapter start with the same spacing? It should. That makes it look more professional and uniform.

3. Do you have weird spacing in the book? For example, is there too much white space between a sentence? Is your print too small or too big? Is it the same through out the book?

4. Use italics the same way in the whole book. If one person is thinking and you've italicized their thoughts, it should be that way through out for every character. Once you've established to the reader how you are showing thoughts, don't break the pattern by doing something different that will cause confusion.

5. If you italicize building names, books, movies, do it for every building name, book, or movie in the book. Again, this makes your book look more professional and provides continuity.

6. Be sure to include your name in the header of the manuscript. On the opposite page should be the book title. However, you can swap those two. Depending on what type of book you are publishing, it's also acceptable to put the subtitle on the opposite header instead of the author's name.

7. Make sure any art you use is yours or that you've paid the royalty on them. The last thing you want is a mad artist sending you hate email!

8. Double check your synopsis on the back of the book. This is what many readers look at first and nothing tells them more about the quality of your writing than misspelled words. Look it over with a fine tooth comb!

9. Have a trusted friend look at the proof. Even though you are seeing your novel in a new format, it never hurts to have one more pair of eyes looking it over. You'd be surprised at the things people catch that you've missed completely.

10. Enjoy your success at being an indie author. It takes a lot of hard work to get there!

The Dreaded Query

Throughout my writing career I have met scores of writers and not a single one of them likes querying. I keep waiting to find that solitary individual who just loves curling up with a mug of hot cocoa and lovingly crafting that query letter, but so far I feel like I'm stalking Sasquatch.

Early in my career I studied a lot of queries and read a lot about them. In the end, I decided that each agent has what they say they like, and then what they actually choose. This was best illustrated by a book on querying I once read. It was written by a literary agent, in which the author went step-by-step through the makings of a great query letter and also listed things to avoid. At the end of the book were examples of queries that had caught the agent's eye over the years. None of them followed the structure the author had just outlined and most of them broke other rules.

The same thing happened at a conference, when a well-known agent based in L.A. (who amazingly, looks FAR younger in her publicity photo) went through her litany only to pass out a sample query letter that had no relationship to anything she'd just told us. I had the temerity to ask her what was up and she explained how, in this case, because of the story, what the querying author had done was appropriate. Er... right. This is why writers hate querying. We spend years crafting our manuscripts and then toss them into a randomizer.

The reason I bring this up is because I'm about to re-enter the query lottery. I am in the final stages of a dystopian, nominally YA manuscript that is, in my opinion, my best work to date. It is the fifth novel I have written and I have had two of those published by an independent press. While they've not sold thousands of copies, they do continue to sell and have generated a lot of positive reviews on Goodreads and Amazon.

While querying is always a high risk endeavor I am hoping that I have a few things going for me this time that I didn't have in the past. For one thing, as Clive stated in his last post, characters are important, and these are the best characters I've written. In modern fiction, as we all know, character is king whether that is right or not. In addition, despite the fact that I'm indie published I can cite that The Silla Project is a finalist for the Eric Hoffer Awards, Montaigne Medal. The Eric Hoffer Awards are 100% legit and represent an objective evaluation of my work. Should I actually win it will be that much better.

However, there is one factor that I am hoping will outweigh the others. All my previous novels were L-O-N-G. The Silla Project, while an adult novel, is over 140K words. Multiplayer is shorter than that but is YA and is over 100K. Sure, long debut novels do get published from time to time, and some authors say don't worry about length, but when I was querying those other novels, I always cringed when I wrote down the word count. For this novel I will be more than proud to write "85K words" even if it feels to me like a pamphlet.

So as I put the finishing touches on this manuscript I will be sharing my thoughts on queries and I'd love to hear yours. What structure do you think is best? Three paragraphs? Four? Does it make sense to tell the agent you're looking for representation or do I lead with a hook? How much do I say about my previously published works? What kind of synopsis do I include? Lots of questions to ask and to answer.

In the end, as I have learned previously, the structure of the query doesn't matter at all. But then again, as I also know to be true, it means everything.

Until next time,

John C. Brewer

John C. Brewer is the author of Multiplayer an MMOG YA SF novel, and The Silla Project, a North Korean nuclear romance that is a finalist for the 2013 Eric Hoffer Awards, Montaigne Medal. You can learn more about him and what he is doing at his website, JohnCBrewer.com

Giving it all away

I've long been suspicious of the so-called free or give-away days that are perceived as providing the principal way to the top for aspiring authors. For me, it goes against the grain and, while I like packaging things together to up-sell or to do deals, making an unlimited number of donations to the swelling libraries of others just doesn't sit well with me. Not only that, there's the old maxim of something that has no monetary value to one owner can transfer no monetary value to the receiver.

 No doubt that's a bit simplistic but I don't think it's a million miles from reality.

I've been told that I'm a quick writer but I still put countless hundreds of hours into my scribblings and I expect you're the same so that's why I urge caution regarding these freebie days and where they can lead. It’s like a blank check, a plague let loose or an open invitation to all and sundry to do their worst.


Will help flush your work
down the toilet

The usual concern is about people sharing your book around but, in all honesty, that's trivial. It might even be a good thing because your book will then either go to someone who's actually interested in what you have to say (as in 'great minds think alike' - possibly leading to future sales) or to someone who just happens to be on the wrong end of an unwanted gift (in which case you've given your book to someone who wouldn't have bought it anyway - no loss there).

It's not that which concerns me.

There are a growing number of sites which download books when they're free and then offer them (also for free) to anyone who wants them – even long after your freebie day has gone by. Thus, while your 5 freebie KDP days every 90 days are finite (for the other 85 days your book has to be priced at least 99 cents OR it has to be taken down altogether), this ‘freebie day’ has been turned into a ‘Groundhog Day’. Since we're all after a bargain, why would any of your faithful followers purchase your book at full price when they can get exactly the same for nowt?

While you are an unknown author, your sales will come from 'serendipity' - i.e. people stumbling across your work and liking the look of it. Once you've got a following, that's when the danger will begin as people search for either you or your newest title. That’s when they’ll type your name into a search engine and find the free gift that’s waiting there.

But what's in it for this scumbag site that's ripped off your book? If they're giving the book away, what do they make out of it?

To answer that, one needs to think laterally. Essentially their income (and, remember, they're doing no work at all - this is a 100% automated site) is achieved through 3 different streams.

Firstly, there's the sheer volume of traffic. The more traffic a site has, the more it's worth. Businesses will pay big money for sites with lots of visitors - both to buy and to advertise on.

Secondly, there are Google AdSense adverts (or similar), Amazon adverts and other book-related services which can be promoted. When a visitor to the site clicks on one of those ads, the host site earns money. Let’s say there are 1,000 visitors a day, the average click-through rate is 2% and the average PPC (Payment Per Click) is $0.50. That’s $300 a month for doing absolutely nothing. You’d have to sell 150 books priced at $2.99 to earn that.

Thirdly (and most sinisterly in my humble opinion), in order to get a free copy of your book, the downloader has to jump through a hoop. This can mean: complete a survey, leave an email address, download a cookie, click through an advert etc. Such data has considerable value to internet marketing companies who can then sell it on to 'relevant' businesses.

This is war - make no doubt about it

These parasitic sites address the issue of book distribution very cleverly. You'll find some text on their site saying your book was part of a give-away and that all they're doing is continuing in the same spirit. Since they don't actually sell the book, the legal water is slightly muddied. They also offer you the opportunity to get your books removed from their listings - not that anyone will actually pay attention to your irate 'Take my book down NOW!!!' request typed out vigorously, vehemently and venomously on their ‘Contact Us’ form.

Ah, but I've got DRM (Digital Rights Management) so my book can't be hacked - I'm safe (you cry). Unfortunately, it's no good clinging to that straw as it's stuffed full of Uranium (the densest naturally-occurring element) and most assuredly will not float. The simple plug-in that hacks DRM is freely and anonymously available on the internet and, in a period of about 20 seconds, your DRM'd book could be turned into an un-DRM'd copy along with other versions in HTML, Word, RTF, TXT and just about any other household format.

It's no good threatening these sites with legal action. You won't find actual contact details and, even if you did, they'd not be in the US, Canada, UK, Australia, Europe etc. They'll be in a place where no-one will want to know about how you've had your rights infringed – be sure of that.

Talking of maxims - here's another one of mine. Anything that can be built by a human can be destroyed by one. Don't let the despicable bottom-feeders who create these sites steal your work. Instead of giving your book away, maybe offer something free when the purchaser submits proof of purchase, for example. Keep control at all times.

I have a nasty sneaking suspicion that there are going to be even more repercussions to this marketing experiment. Don't be a guinea pig.

Clive has written two works of fiction - The Road and Hobson's Choice (an anthology of twist-in-the-tail short stories) as well as a book about lymphedema (a disease he suffers from) and a guide to taking charge of job interviews.

Giving it all away

 

I've long been suspicious of the so-called free or give-away days that are perceived as providing the principal way to the top for aspiring authors. For me, it goes against the grain and, while I like packaging things together to up-sell or to do deals, making an unlimited number of donations to the swelling libraries of others just doesn't sit well with me. Not only that, there's the old maxim of something that has no monetary value to one owner can transfer no monetary value to the receiver. No doubt that's a bit simplistic but I don't think it's a million miles from reality.

I've been told that I'm a quick writer but I still put countless hundreds of hours into my scribblings and I expect you're the same so that's why I urge caution regarding these freebie days and where they can lead. It’s like a blank check, a plague let loose or an open invitation to all and sundry to do their worst.

The usual concern is about people sharing your book around but, in all honesty, that's trivial. It might even be a good thing because your book will then either go to someone who's actually interested in what you have to say (as in 'great minds think alike' - possibly leading to future sales) or to someone who just happens to be on the wrong end of an unwanted gift (in which case you've given your book to someone who wouldn't have bought it anyway - no loss there).

It's not that which concerns me.

There are a growing number of sites which download books when they're free and then offer them (also for free) to anyone who wants them – even long after your freebie day has gone by. Thus, while your 5 freebie KDP days every 90 days are finite (for the other 85 days your book has to be priced at least 99 cents OR it has to be taken down altogether), this ‘freebie day’ has been turned into a ‘Groundhog Day’. Since we're all after a bargain, why would any of your faithful followers purchase your book at full price when they can get exactly the same for nowt?

While you are an unknown author, your sales will come from 'serendipity' - i.e. people stumbling across your work and liking the look of it. Once you've got a following, that's when the danger will begin as people search for either you or your newest title. That’s when they’ll type your name into a search engine and find the free gift that’s waiting there.

But what's in it for this scumbag site that's ripped off your book? If they're giving the book away, what do they make out of it?

To answer that, one needs to think laterally. Essentially their income (and, remember, they're doing no work at all - this is a 100% automated site) is achieved through 3 different streams.

Firstly, there's the sheer volume of traffic. The more traffic a site has, the more it's worth. Businesses will pay big money for sites with lots of visitors - both to buy and to advertise on.

Secondly, there are Google AdSense adverts (or similar), Amazon adverts and other book-related services which can be promoted. When a visitor to the site clicks on one of those ads, the host site earns money. Let’s say there are 1,000 visitors a day, the average click-through rate is 2% and the average PPC (Payment Per Click) is $0.50. That’s $300 a month for doing absolutely nothing. You’d have to sell 150 books priced at $2.99 to earn that.

Thirdly (and most sinisterly in my humble opinion), in order to get a free copy of your book, the downloader has to jump through a hoop. This can mean: complete a survey, leave an email address, download a cookie, click through an advert etc. Such data has considerable value to internet marketing companies who can then sell it on to 'relevant' businesses.

These parasitic sites address the issue of book distribution very cleverly. You'll find some text on their site saying your book was part of a give-away and that all they're doing is continuing in the same spirit. Since they don't actually sell the book, the legal water is slightly muddied. They also offer you the opportunity to get your books removed from their listings - not that anyone will actually pay attention to your irate 'Take my book down NOW!!!' request typed out vigorously, vehemently and venomously on their ‘Contact Us’ form.

Ah, but I've got DRM (Digital Rights Management) so my book can't be hacked - I'm safe (you cry). Unfortunately, it's no good clinging to that straw as it's stuffed full of Uranium (the densest naturally-occurring element) and most assuredly will not float. The simple plug-in that hacks DRM is freely and anonymously available on the internet and, in a period of about 20 seconds, your DRM'd book could be turned into an un-DRM'd copy along with other versions in HTML, Word, RTF, TXT and just about any other household format.

It's no good threatening these sites with legal action. You won't find actual contact details and, even if you did, they'd not be in the US, Canada, UK, Australia, Europe etc. They'll be in a place where no-one will want to know about how you've had your rights infringed – be sure of that.

Talking of maxims - here's another one of mine. Anything that can be built by a human can be destroyed by one. Don't let the despicable bottom-feeders who create these sites steal your work. Instead of giving your book away, maybe offer something free when the purchaser submits proof of purchase, for example. Keep control at all times.

I have a nasty sneaking suspicion that there are going to be even more repercussions to this marketing experiment. Don't be a guinea pig.

Giving it all away

I've long been suspicious of the so-called free or give-away days that are perceived as providing the principal way to the top for aspiring authors. For me, it goes against the grain and, while I like packaging things together to up-sell or to do deals, making an unlimited number of donations to the swelling libraries of others just doesn't sit well with me. Not only that, there's the old maxim of something that has no monetary value to one owner can transfer no monetary value to the receiver. No doubt that's a bit simplistic but I don't think it's a million miles from reality.

I've been told that I'm a quick writer but I still put countless hundreds of hours into my scribblings and I expect you're the same so that's why I urge caution regarding these freebie days and where they can lead. It’s like a blank check, a plague let loose or an open invitation to all and sundry to do their worst.

The usual concern is about people sharing your book around but, in all honesty, that's trivial. It might even be a good thing because your book will then either go to someone who's actually interested in what you have to say (as in 'great minds think alike' - possibly leading to future sales) or to someone who just happens to be on the wrong end of an unwanted gift (in which case you've given your book to someone who wouldn't have bought it anyway - no loss there).

It's not that which concerns me.

There are a growing number of sites which download books when they're free and then offer them (also for free) to anyone who wants them – even long after your freebie day has gone by. Thus, while your 5 freebie KDP days every 90 days are finite (for the other 85 days your book has to be priced at least 99 cents OR it has to be taken down altogether), this ‘freebie day’ has been turned into a ‘Groundhog Day’. Since we're all after a bargain, why would any of your faithful followers purchase your book at full price when they can get exactly the same for nowt?

While you are an unknown author, your sales will come from 'serendipity' - i.e. people stumbling across your work and liking the look of it. Once you've got a following, that's when the danger will begin as people search for either you or your newest title. That’s when they’ll type your name into a search engine and find the free gift that’s waiting there.

But what's in it for this scumbag site that's ripped off your book? If they're giving the book away, what do they make out of it?

To answer that, one needs to think laterally. Essentially their income (and, remember, they're doing no work at all - this is a 100% automated site) is achieved through 3 different streams.

Firstly, there's the sheer volume of traffic. The more traffic a site has, the more it's worth. Businesses will pay big money for sites with lots of visitors - both to buy and to advertise on.

Secondly, there are Google AdSense adverts (or similar), Amazon adverts and other book-related services which can be promoted. When a visitor to the site clicks on one of those ads, the host site earns money. Let’s say there are 1,000 visitors a day, the average click-through rate is 2% and the average PPC (Payment Per Click) is $0.50. That’s $300 a month for doing absolutely nothing. You’d have to sell 150 books priced at $2.99 to earn that.

Thirdly (and most sinisterly in my humble opinion), in order to get a free copy of your book, the downloader has to jump through a hoop. This can mean: complete a survey, leave an email address, download a cookie, click through an advert etc. Such data has considerable value to internet marketing companies who can then sell it on to 'relevant' businesses.

These parasitic sites address the issue of book distribution very cleverly. You'll find some text on their site saying your book was part of a give-away and that all they're doing is continuing in the same spirit. Since they don't actually sell the book, the legal water is slightly muddied. They also offer you the opportunity to get your books removed from their listings - not that anyone will actually pay attention to your irate 'Take my book down NOW!!!' request typed out vigorously, vehemently and venomously on their ‘Contact Us’ form.

Ah, but I've got DRM (Digital Rights Management) so my book can't be hacked - I'm safe (you cry). Unfortunately, it's no good clinging to that straw as it's stuffed full of Uranium (the densest naturally-occurring element) and most assuredly will not float. The simple plug-in that hacks DRM is freely and anonymously available on the internet and, in a period of about 20 seconds, your DRM'd book could be turned into an un-DRM'd copy along with other versions in HTML, Word, RTF, TXT and just about any other household format.

It's no good threatening these sites with legal action. You won't find actual contact details and, even if you did, they'd not be in the US, Canada, UK, Australia, Europe etc. They'll be in a place where no-one will want to know about how you've had your rights infringed – be sure of that.

Talking of maxims - here's another one of mine. Anything that can be built by a human can be destroyed by one. Don't let the despicable bottom-feeders who create these sites steal your work. Instead of giving your book away, maybe offer something free when the purchaser submits proof of purchase, for example. Keep control at all times.

I have a nasty sneaking suspicion that there are going to be even more repercussions to this marketing experiment. Don't be a guinea pig.

Clive has written two works of fiction - The Road and Hobson's Choice (an anthology of short stories with twists in the tail) plus a book about lymphedema (an illness he suffers from) and a guide for how job-seekers can beat the interview blues.