- There's a catch
- Something is wrong with it
- The thing's been stolen
- It's got no value
Don't believe all you see. |
If there's an easy way of making money, someone will give it
a try. That's a simple fact of life.
So, what do I have
against the freebies?
For those who don't know, the principal (although not sole)
source of free books is that made available by authors who've signed up for
Amazon's KDP program. This 'allows' them 5 promotion days (when they can give their
books away for free) in a 90-day period. It's carefully controlled and 5 days
is the maximum for everyone. The author decides which days and then does all
the pre-promotion awareness-raising. In return, Amazon's algorithm gives a
partial credit (how much is a carefully guarded secret) for every book that's
given away. The result is that, after the promotion has terminated, the book is
left floating at a higher level than before its free promotion.
There is one other salient fact to be taken into account.
During the promotion, the book's normal ranking is suspended and it is given a
temporary 'freebie' one instead. At the end of the promotion, the book's
'permanent' ranking is recalculated and that determines the mid-term visibility
of the book.
But what does all this
mean in terms of sales?
The answer is a mixed bag as it depends on the permanent
ranking before and after. Given that there are millions of books available now
with thousands more being uploaded every day, it's obvious nonsense to think
that every promoted book is going to get into that magical top ten thousand
with its more or less guaranteed sales. However, if you believe everything you
read in the writers' groups, you could be forgiven for thinking that there must
be a hundred thousand books in the
top ten thousand.
If you see such things (like I do all the time), restrict
any comment to “Uh-huh. Really? Well done”, and hang on to your cynical and
suspicious instincts for all that is holy to you. Everyone has an agenda and,
if you’d just discovered the magical elixir or the formula for the alchemists’
touchstone, would you go blabbing the formula to all and sundry? Exactly.
You want to gamble? |
Returning to the mathematics of it all, if your book started off by ranking well then the promotion day is undoubtedly going to give it a boost. You've presumably got a readership already and a good promotional day will only serve to consolidate your position.
Continued next week …
Clive West has written a novel, a collection of short stories and two non-fiction books. He now runs a publishing company called Any Subject Books along with his wife, also an author.
Clive West has written a novel, a collection of short stories and two non-fiction books. He now runs a publishing company called Any Subject Books along with his wife, also an author.
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