Finding Ways to Promote Your Book--Women's Day Ad

I'm always looking for new ways to promote my book, Nephilim. Or any of my other work for that matter. As authors, much of that falls on our shoulders! There are lots of ways to advertise without spending a dime. Facebook, Twitter, blogs, webpages--these have become the staples of book promotions. Recently, I did a virtual book tour with Pump Up Your Book and absolutely loved it! Yes, it was something I had to pay for, but it did get my name out there in places I wouldn't have begun to think about, and it garnered some honest reviews about Nephilim. Has it helped sales? I'm not sure yet as I haven't gotten my publisher's statement for October.

Another great opportunity that my publisher provided me with was the chance to place in ad in Women's Day Magazine. Again, I had to pay for it, but Women's Day is a highly circulated magazine and can be found everywhere. My book, Nephilim, had a spot in the Halloween issue and also in the new Christmas issue pictured above.

 I really like the layout of the latest ad, too! Will it generate more sales? Only time can tell me that!

What have you done as an author to promote your work? How far would you go? What's too far? Since many of the followers of this blog are independent authors, I'm curious to know what promotional tools have worked for you outside of social media. Please drop a comment and share with the group!